27 Jul 2016

Why you need a buyer’s agent and not an app

Media Release

New technology is making it easier for home buyers and investors to assess property but the Real Estate Buyers Agents Association of Australia (REBAA) says it’s risky business to invest based on technology alone.

REBAA President Rich Harvey warned buyers not to fall into the trap of relying on technology and free online tools exclusively in their purchasing decisions.

His comments come in the wake of the launch of a new property app by US start-up, Compass, last week, which gives real-time national data to home buyers and renters.

“There is a plethora of free information available on the internet and via mobile apps but the serious danger we see for buyers and investors is how this information is interpreted and acted upon,” said Mr Harvey.

“Take the investor who sees a report promising high capital growth and yield based on two years figures, then buys a property but has major regrets two years later when developers flood the market or the mining boom subsides.

“While an app can punch out a price estimate in five seconds, it can takes years of training and experience to understand property values accurately.

“Engaging a buyer’s agent adds yet another layer of protection by analysing the data, negotiating for the purchaser and protects them from making an emotional decision rather than an informed one.”

According to Harvey many free valuation tools and technology apps are highly flawed and fail to take in renovation works and aspect.

“There is no dispute that technology has enabled faster delivery of information across a multitude of devices and in a more efficient timeframe,” says Harvey.

“But it’s alarming to think that people are basing the biggest financial investment decision they’re likely to make in a lifetime on some free online tools.

“These apps generally don’t provide any financial advice but simply offer a ‘one size fits all’ database of information and documents on which the naïve investor needs to make a decision.

“It might seem like you’re saving money in the house hunt by relying on property apps and free online reports, however it could be far more costly in the long run if you buy an unsuitable property.”


For more information contact: Merrett Pye » 0422 096 049